Why Vehicle Decals Are So Popular Among Chicago Businesses
Chicago is a tough market for any business. Local and mid-sized companies, in particular, have to compete for every square inch of advertising, making it an expensive endeavor. It is no surprise that all types of businesses are on the lookout for effective and cost-effective advertising. Enter vehicle graphics. These vinyl decals have truly democratized advertising: anyone can advertise wherever they want to, without breaking the bank. According to a survey by 3M, fleet graphics offer by far the lowest cost-per-thousand-impressions (CPM) at just $0.48 of any out-of-home advertising! That makes it about one-sixth the cost of outdoor banners ! Keep reading to learn why vehicle decals have become so popular among business and what your business may be missing out on without decals. 1. No Rental Fee The first, and perhaps most significant, advantage of using vehicle graphics is that you do not have to pay any daily or monthly rental fee. This means an enormous saving of thousands of