Signs Now

  You may not may aware of it, but at your company, you are likely staring at free advertising space, or rather, right through it. Large windows are ideal for advertising real estate for your business, and like most companies, you may be underutilizing them. How effective are window signs? As it turns out, they are very impactful: a recent survey found that 76% of American shoppers will enter a store if a sign catches their eye. So, should you invest in  window graphics  at your establishment? In this article, we’ll look at the top five reasons why window graphics for business are such an effective means of advertising. The 5 Benefits of Window Graphics 1. Install Them Exactly Where Your Customers Are Looking Storefront windows are large spaces that are  ideal for turning into a billboard . That means you can install a large sign right in the line of sight of passersby and thus ensure your message gets seen. Make sure to use bright, vibrant colors and an eye-cat...

  Are you unsure of where to start when you want to begin branding your workspace? One of the most common ways for businesses to brand themselves is by displaying their logos on their interior signs for business. But how do you tastefully display your logo without going overboard? Rebecca Batman, a brand consultant, says, for a logo to be effective branding , it must be “respected and trusted.” What Is a Logo and What Purpose Does it Serve? Before we explore how to best incorporate your logo in your interior signage, let’s quickly recap what exactly a logo is: A logo is a visual representation of the business. It is a design comprising symbols, graphics, letters, or a combination of all three. Logos usually embody the values and branding of the business. They are also valuable intellectual property (copyrighted or registered trademarks), meaning your business needs to carefully consider its interior signage ideas and how they are portrayed. What You Should Keep in Mind When Includi...