Signs Now

  Are you unsure of where to start when you want to begin branding your workspace? One of the most common ways for businesses to brand themselves is by displaying their logos on their interior signs for business. But how do you tastefully display your logo without going overboard? Rebecca Batman, a brand consultant, says, for a logo to be effective branding , it must be “respected and trusted.” What Is a Logo and What Purpose Does it Serve? Before we explore how to best incorporate your logo in your interior signage, let’s quickly recap what exactly a logo is: A logo is a visual representation of the business. It is a design comprising symbols, graphics, letters, or a combination of all three. Logos usually embody the values and branding of the business. They are also valuable intellectual property (copyrighted or registered trademarks), meaning your business needs to carefully consider its interior signage ideas and how they are portrayed. What You Should Keep in Mind When Including Y

Outdoor signs are integral to your business’s growth. According to a FedEx survey , outdoor signs have the power to drive sales to your business. One in eight Americans say they’ll enter a store based on its signage, and over one-third of consumers will make a purchase decision because of the business’s signage. So there’s definitely something to be said for outdoor signs for business . Find out how the right outdoor signs can help you generate revenue. Acquire Customers with Outdoor Signs (to Maximize Sales). Every business relies on attracting new customers in order to build a loyal customer base. Eye-catching signs, especially when coupled with lucrative promotions, can encourage potential customers to visit your establishment. Your signs will become a reflection of your brand, so design them wisely. Storefront signs, such as channel letters and dimensional letters, are powerful visual cues making your business appear more established and professional. On the other hand, digital si

  Starting a new business or looking to replace your existing signage? It’s essential to find a sign company that can deliver the quality and value you expect from your signs. How do you do that? Should you just search for “ best sign company near me ” on Google and go with the first option? We’ll suggest not doing that. There are many sign companies in Chicago, and they aren’t all the same. Choosing the right sign company near you can significantly impact the quality, design, cost, and durability of the finished product. That’s why you should look at these eight considerations to find the right signage partner for your business. 8 Things You Need to Look for in a Sign Maker Near You Make sure you get maximum value for your signage budget by working with a company that builds quality signs at fair prices. Check out these considerations to make sure that the sign maker near you has the skills for the job. 1. Sign Company Near You With Experience Ask how many years the company has been i

  It’s common in offices for people to move between rooms or for spaces to be repurposed over time. And with every change, door signs need to be updated. Instead of ripping out and replacing door signs every time, there is a room that is being repurposed (which can be very wasteful), interchangeable office door signs can be a great alternative. Find out the five reasons why you need to get office door signs for your business, and the different types that are available. 1. Repurpose Rooms Easily Turning an unused storage room into a meeting space? Shifting your IT team to a new larger area? Moving people around is part of running an office. As a business grows, its needs change, and it’s normal to reorganize your office to make optimum use of the space. Changeable custom door signs come in handy for these moves. You can simply swap door inserts, and voila – the room is relabelled. Imagine how much extra effort you’d have to put in if you needed to get new signs made and installed. 2. N

What’s one of the most inexpensive yet effective ways of getting your business noticed locally? Here’s a hint: you’ve probably got one planted in your front lawn. Everyone from yard maintenance companies to real estate agents to political campaigners relies on custom yard signs to get noticed. So why should you? And can yard signs actually help you grow your bottom line? 1. Brand Awareness The first step towards making a sale is being recognized by your customers. Install lawn signs around your community, and you’ll get your brand noticed by hundreds of people. Just take the example of the “We Believe” yard signs that adorned virtually every neighborhood in the city. You saw them and learned about the BLM movement. In the same way, customers will learn about your business. 2. Enjoy Incredible ROI Billboards in the Chicago area can easily cost thousands of dollars every month to display. That doesn’t even include the price of printing and installing the ad! Signs for yards cost nothi

Are you wondering, “what can signage do for me and my business?” It’s a question thousands of business owners in Chicago have asked themselves. And they’ve all come to the same conclusion – signs can deliver incredible ROI. From attracting people to your establishment to driving greater sales, signs have tremendous potential. In this blog, we’ll explore what is the purpose of signage, its benefits, and the types of signage you should get. What Is the Purpose of Signage for Your Business? The right signage strategy can give you a solid platform from which you can market your business. Whether yours is the main street store or a commercial office, indoor and outdoor signs can help you: Stand out from the competition. Identify your establishment. Excite potential customers. Build confidence in the minds of customers. Encourage people to shop with you. Satisfy legal requirements. Advertise the business. Improve visitor experience. Satisfy ADA requirements. And much more. What Are Some Bene

Modern monument signs are one of the most impactful kinds of signage you can get for your business. That said, they are also one of the most substantial investments you will make. Other than their cost, once installed, monuments stay in place for years at a time. According to a FedEx survey, 3 out of 4 people tell others about a business if they like its signage. You need to make sure you get the right sign for your premises and make a great first impression with customers. Keep reading to find out the five ways in which monument signs will help you make a memorable, long-lasting impression on potential customers. 1. Attractive Design With a large selection of materials, sign faces, and illumination options to choose from, monument signage can be made to look like extensions of your building’s architecture. The consistent look offered by thoughtfully designed entrance monument signs can help set your business apart from others. 2. Customized Design Potential customers notice if you’ve