Benefits Of Custom Outdoor Signs For Your Business

Whether a brick-and-mortar store on the main street, a professional firm or an enterprise-level business – every business is scrambling for the best advertising space they can find. As one of America’s largest cities, Chicago is a dynamic marketplace. Shoppers have a lot demanding their attention, and they’ll remember a business as long as the business is branding itself properly.



Don’t want to be remembered as “Didn’t the XYZ business used to be there?” Invest proactively in customized outdoor signs. In this article, we look at how exterior business signs help all types of businesses reach a bigger audience, establish a strong local presence, and generate leads.

Think outdoor advertising declined significantly because of COVID-19? Out of home spending on advertising signage totaled $4.6 billion in the first three quarters of 2020 alone!

fits of exterior business signs

Exterior signage plays a crucial role regardless of the size of the business. From the smallest of brick-and-mortar stores to a global tech giant – all rely on exterior signs for their outreach.

1. Identify your establishment


The most basic purpose of building signs is identifying the business. They act as address plates and tell customers where you are. It’s why owners are always on the lookout for more prominent signage that will make them easier to locate.

2. Build brand awareness

If a business has a strong brand value of its own, it needs signs to project its brand. Smaller businesses rely on customized signs to build brand awareness. It’s why you will often see the longest queues outside stores and eateries that have interesting signage.

According to the Out of Home Advertising Association of America, the list of top 10 spenders on outdoor signs in 2020 includes McDonald’s, Apple, Allstate, HBO, MillerCoors, Amazon, and Cracker Barrel.

3. Become a local landmark

Personalized signs are essential to becoming a local landmark. Building signs and monument signs, in particular, are great ways to make the business a ‘landmark’ in the community. A recognizable sign makes small things like “Let’s meet by the XYZ store…” possible. This is essential for building top of mind recall.

4. Top of mind recall

The holy grail of marketing – top of mind recall. It means a business is associated with its industry. When people think of resolving a need, they think first of that particular business. Unique exterior business signs will make the business more memorable, eventually earning it top billing.

5. Generating leads

Great exterior signs build confidence and improve the chances of prospective customers choosing the business. Especially around the busy shopping season, attractive signs can drive impulse purchases. Couple that with a more memorable presence and signs can have a real positive impact on the bottom line.

Chicago Sign Company works with business owners across the city for all types of outdoor signage. We design custom storefront signs, building signage, channel letters, vinyl banners, and more. Speak to a representative today.

Source: https://surelysigns.com/benefits-of-custom-outdoor-signs-for-your-business/

Location: Chicago, IL, USA

Comments

Post a Comment

Popular posts from this blog

Investing In Car Wraps Is A Smart Decision For Businesses In Libertyville, IL

Image
Small and medium businesses depend upon a strong local presence as their scale of operations is small and they mainly serve local markets. For any type of advertising, consistency is the key. For it to be more effective, it is of high importance that your promotional material is effective, to the point and is being showcased at a high frequency. With so many mediums of entertainment available, the attention span of an individual is going down, and brands have to struggle to make their message reach their audience and custom car wraps make it easy for them to be visible on the roads and parking lots. But what are they? Custom vehicle wraps are vinyl graphics are wrapped around a vehicle that showcases brand’s colors, logo, message, and contact information. Vinyl car wraps are made from glowing colors that catch the attention of the passerby and deliver the brand’s message to the target audience.  At Surely Signs, a sign company in Libertyville, IL we offer  all type...
Read more

Choosing The Right Office Door Signs For Your Business

Image
  Showing directions around the office, warning people to keep out of restricted areas, and labeling rooms—there’s a lot that door signs do. However, which ones should you get for your office? In this article, we’ll look at five factors that will help you choose the right custom  door signs  for your establishment. 5 Things to Help You Choose the Right Office Door Signs Great  office door signs  are like great butlers; they’re present when you need them, but invisible when you don’t. These five questions will help you find such signs: 1. Where Are You Going to Install It? Are you installing an interior or exterior office door sign?  Interior signs , such as door numbers and bathroom signs, tend to be smaller and have a less flashy design. Exterior office door signs, designed to be seen by visitors, are larger and more attention-grabbing. Outdoor signs are usually made of more durable materials, too, given they have to withstand Chicago’s tough weather condi...
Read more

Why Vehicle Wraps Should Be The Part of Outdoor Advertising

Image
Are you looking to spread the word out for your business? If so, vehicle wraps are a great option. They are affordable and effective for amplifying the reach of your message. The secret to effective advertising is making a memorable first impression. Custom vehicle wraps also known as vinyl wraps, are a great way of doing that. With the use of attractive colors and eye-catching design, vehicle wraps in Lake County, IL tend to leave a lasting impression on your potential customers.  They provide a layer of protection to the vehicle while promoting your brand. Wraps that are done well always leave a mark in your memory and it certainly makes you believe that you know that brand. If you own a single vehicle or a fleet, then  custom vehicle wraps  should always be a part of your plan. You can utilize your assets to their maximum by converting them into moving billboards for your business. Your Trusted Provider of Vehicle Wraps In Lake County, IL At Surely ...
Read more